The History of the Paseo del Rio Association
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The Paseo del Rio Association is a nonprofit organization founded in 1969 to promote and support the San Antonio River Walk, the number one tourist attraction in Texas. The Association accomplishes this through the production of special events along the River Walk throughout the year and through the publication of Rio Magazine, a monthly visitor magazine distributed to 50,000 each month. On another level, the Association serves as an advocate, facilitator, and moderator among the business, civic and governmental communities on matters concerning the River Walk.
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